Coach Gab is a one-stop digital platform that connects runners with the best of Nike. Deployed on Facebook Messenger via Clayo, runners receive guidance, inspiration and even product updates - all, through the act of chatting.
Users who subscribe to the service gets firsthand information about the latest Nike gear from Coach Gab. To purchase the gear, Coach Gab can lead them to their nearest Nike store via the Find A Store function.
Instead of ploughing through multiple channels for information, users can explore Nike products within a conversation. Simply choose a product and its features and Coach Gab will be more than happy to explain it.
To make things a little more interesting, Coach Gab seamlessly blends the digital and physical world together. Coach Gab can send weekly challenge updates, record a runner's progress and reward them with digital achievement badges. Users can then, use their badges to redeem real, tangible prizes.
To give users the guidance they need to step up their game, Coach Gab also shares Running FAQs and Training Tips for runners of all levels.
By integrating consumer touchpoints on Nike owned platforms, Coach Gab manages to deliver a holistic Nike experience for it's users via just one conversation platform.
Scan the code above using your phone or go to
to start chatting with Coach Gab.